Climate Care are pleased to announce that a complaint made against it to the Advertising Standards Agency(ASA) in May 2004 has not been upheld. Last summer, an NGO called Sinkswatch made a complaint to the ASA, and argued that there was disagreement among experts about whether it was possible to quantify CO₂ offsetting.

Following an investigation, the ASA decided not to uphold the complaint. In its adjudication, the ASA stated: "The Authority considered that scientific controversy over CO₂ offsetting existed. It considered, however, that methods had been devised to quantify CO₂ offsets and that Climate Care had adopted an appropriate project methodology, secured rigorous third-party verification, established a margin of error, accounted for risks as far as possible and constantly monitored projects."

Click here to view the adjudication in full on the ASA website.